Commercial

War and destruction threaten Israeli small businesses and their future - opinion

Since October 7 to now, Israel has been experiencing continuous significant and challenging security operations. When personal life is suspended, it becomes difficult to discuss commercial life.

 A BUSINESS in Beersheba is destroyed in an Iranian missile attack last month. One must not surrender when it concerns one’s life’s work, the writer asserts.
 IRGC Navy Martyr Hassan Bagheri warship and an IRGC speed boat are sailing along the Persian Gulf during the IRGC marine parade, on April 29, 2024.

UKMTO warns of rising Middle East tensions, possible impact on mariners

 Behind the Scenes: Filming of the Amedi and Dimri Campaign

Idan Amedi does it again: Will star in a new campaign worth NIS 6 million

 Cellcom's campaign

Cellcom launches a new campaign and offers customers a free line for a year for their child


Corresponding with the beepers operation: Partner's new campaign

Partner and Static in a New Campaign: If you don’t have Private 5G, even the most advanced device is like... just a "beeper."

 Asaf Aviv, VP of Marketing and Content at Partner, and Static

Ben Ben Baruch was chosen to be the new presenter for Mimun Yashir

As part of the company's strategy and its entry into the mortgage sector, Mimun Yashir is launching a rebranding initiative and will optimize its digital assets and brand reputation.

Ben Ben Baruch, who was chosen to be the presenter for Mimun Yashir

Finish? We've only just begun: The new Dynamica commercial

Tzuri strikes again: A new Dynamica commercial starring actor and comedian Eli Finish. Get a sneak peek!

 A new Dynamica commercial starring actor and comedian Eli Finish

Broudo sets expectations

FINQ launches an innovative TV campaign featuring its new presenter, Ruti Broudo.

Eldad Tamir and Ruti Broudo

Edan Alterman replaces Haim Hecht in rebranding campaign

Stand-up comedian and actor Edan Alterman has been chosen as the new presenter for the electrical and electronics retail chain Olam HaKolnoa Vehashmal.

 Edan Alterman

A soup of love: Ramzi, the star employee at Mini Super, launches a cookbook

Ramzi launches a cookbook in his fourth campaign with Dor Alon. The campaign, starring the talented actor Amir Shurush, invested approximately NIS 3.5 million.

 A soup of love, Ramzi launches a cookbook

Apple launches global privacy campaign, taunts Google

Apple's new campaign highlights Safari's privacy advantages over competitors, especially Google. The new advertisement evokes a Hitchcock film.

 From Apple's commercial

Papaya launches first-ever recruitment campaign starring Ron Shahar

The Israeli tech company Papaya unveils its inaugural recruitment campaign featuring Ron Shahar. The campaign airs during the new season of "The Amazing Race."


If it’s good for Brad Pitt, it’s good for us

De'Longhi coffee machine: A better morning with a joyful wake-up song


'We need new blood and new ideas in politics'

Nofar Energy Chairman Ofer Yannay speaks at Jerusalem Post Conference

 Nofar Energy Chairman Ofer Yannay

Lihi Kornowski hosts teen star in new Tapuzina Waves campaign

Kornowski teams up with red-haired actress Bar Miniely in a new summer campaign to promote the Tapuzina Waves series. The total campaign budget for 2024 is expected to be NIS 4 million.