The Bondi Beach shooting jolted Israelis and many Jews around the world back into a grimly familiar experience: the immediate shock of the violence, followed almost instantly by the hours of confusion, distortion, and hostility online.
For many, the digital aftermath echoed the days following October 7, 2023.
What should have been a moment of clarity and compassion was quickly overshadowed by denial of facts, false identifications, and a rapid reframing of the event through conspiratorial, antisemitic and anti-Israeli narratives.
This is no longer a series of isolated online reactions. Violent acts against Jews now unfold inside a pre-existing information environment that seeks to distort, inflame, and radicalize.
It is a cross-platform ecosystem, perhaps felt most ubiquitously on social media, but also spanning mainstream news, encrypted groups, and increasingly, AI-powered tools.
Within this environment, facts rarely stabilize before being contested or drowned out, and Jews find themselves, yet again, forced into a painful, defensive, confusing stance.
The Bondi Beach attack is yet another node in this feedback loop: online incitement, offline violence, then new waves of hate that prime the next assault.
A cross-platform ecosystem built to amplify antisemitism
Distribution fuels the ecosystem. Narratives migrate seamlessly: a misleading headline becomes a viral clip; a clip becomes a meme; a meme is reinforced in private messaging groups; and AI chatbots or summarizers resurface fragments stripped of context.
Each step strengthens the impression of consensus while erasing origin and accountability.
The problem is further intensified by linguistic tactics that evade content moderation. “Zionist” often functions as a stand-in for “Jew,” and coded antisemitic tropes, like Jews running the media, pass through automated filters because they appear “positive” or “neutral” in their literal wording.
Moderation systems, trained primarily to detect slurs, miss the conspiracy-based structure of antisemitism.
AI now accelerates this process. Generative systems can produce large volumes of hateful content, while coordinated networks of bots and humans deploy it strategically through content and comments.
The waves of antisemitism that follow violent attacks are no longer organic reactions. They are amplified by a mature information ecosystem primed for escalation.
Influence operations and the physical-digital dimension of conflict
Focusing solely on platform failures misses a larger shift. Just like we saw following October 7, events like the Bondi beach shooting become a tool within coordinated cognitive influence operations.
Governments such as Iran and Qatar, along with proxy actors and ideological networks, seed and synchronize hostile narratives across platforms. The goal is fracturing trust, inflaming emotion, and reshaping shared reality.
Antisemitic tropes are particularly useful for these operations because they offer simple explanations for complex events and travel easily across cultures. In the context of war, analysts have described this as an “eighth front.”
The conflict plays out through physical attacks and digital cognition simultaneously. Bondi’s aftermath made this painfully obvious once again.
AI systems enter the battlefield
The hours following the Bondi beach attack also revealed how AI systems don’t just reflect, but now participate in this environment.
Grok, the AI assistant on X/Twitter, misidentified the civilian who disarmed an attacker, dismissed authentic footage as unrelated viral content, and injected anti-Israeli propaganda into queries that had no connection to Israel at all.
These outputs were not isolated “hallucinations” – they are part of a pattern of cognitive fog, destabilizing basic facts, redirecting attention, and blurring moral clarity at precisely the moment when accurate information mattered most.
When AI systems operate at scale and in real time, they do not merely reflect the information environment. They become actors within it.
Power without precedent: Why governments cannot be passive
When private companies control the conditions under which societies interpret events and assign blame, voluntary responsibility from platforms is not enough.
Government involvement is essential. Yet democratic states still hesitate, trapped between free speech anxieties, geopolitical pressures, and a tech industry that prefers self-governance.
Two regulatory poles now shape the global environment. In the United States, efforts to regulate digital platforms are frequently framed as censorship.
In the European Union, the approach involves far more assertive oversight. Jewish communities, and many other vulnerable groups, find themselves caught in the middle.
What policymakers can do now
Policymakers must understand that what happened after the Bondi attack was a breach in our cognitive security.
The digital environment in which antisemitism now thrives is shaped by platform architecture, opaque AI systems, and influence operations that exploit both. Addressing this requires more than urging companies to remove harmful content.
What is needed is regulations and enforcement of real transparency around how information is amplified, how users are targeted, and when content is machine-generated; security resources that expose coordinated manipulation of algorithms; and regulatory frameworks that treat the design features of platforms and AI systems as matters of public interest, not merely drivers of profit.
We are not talking about radical steps or unreasonable limits to freedom of speech – these are the basic conditions for safeguarding democratic societies in a world where physical attacks and digital narratives are intertwined.
Jewish communities, and all vulnerable groups, cannot rely on voluntary promises from technology companies whose incentives reward outrage and confusion.
Ensuring cognitive security must be a central responsibility of governments, and it is time for Jewish institutions and the State of Israel to take an active role in shaping the policies that will determine whether the next crisis is met with clarity or with another wave of distortion and incitement.
The writer is head of the Israel Democracy Institute’s Democracy in the Digital Age Program.