Interest in older MP3 players has surged to levels not seen in years. Google Trends shows the iPod hitting a search relevance score of 97 in 2025. Amazon queries for MP3 players rose sharply late last year. The iPod—unveiled in 2001 and discontinued in May 2022—has reentered the cultural conversation as a go-to “single-purpose” device. Refurbished unit sales have logged annual growth of up to 15.6% since 2022.
That uptick accompanies significant spikes in searches for the original iPod, iPod Classic, and iPod Nano. eBay activity is jumping as shoppers hunt for vintage models, according to Axios. Young adults and Gen Z, navigating uncertainty and struggling to feel hopeful about the future, are reacting to digital fatigue. Many across generations say they don’t need a constant stream of notifications. They are choosing devices that focus only on music rather than multitasking like smartphones.
Viral social media posts celebrate listening without ads, apps, or alerts. There is a broader return to “single-purpose” tech after years of bundling many functions into one screen. For some, picking up an iPod Classic means a clean break from their phones. One user described feeling mentally refreshed when listening on a device that does nothing but play music. Others recall ripping CDs into iTunes and rediscovering sprawling playlists on their old players.
The renewed interest in iPods sits within a wider pattern that includes digital cameras and retro mobile phones. Concern about artificial intelligence is rising. Grim predictions for where it could lead are filtering into everyday conversations. January of this year recorded the largest number of layoffs at the start of a year since 2009. Political uncertainty is intensifying.
In that climate, the pull toward earlier devices—and the memories attached to them—has gained force. Representatives across age groups describe an attachment to items that once brought hope and happiness. The iPod fits that bill: easy to pocket, familiar in operation, and free of the pressure to be perpetually reachable. Social media has amplified the trend, fueling discovery and practical know-how. People are learning how to charge, sync, and manage libraries outside dominant streaming platforms.
The #iPod hashtag now counts well over a million posts. Tutorial videos walk viewers through reviving and upgrading old hardware. Guides include swapping batteries and storage. A cottage industry has sprung up to support the revival. Repair shops offer upgrades such as new hard drives and batteries.
Customers report joy at recovering playlists, even from libraries that shifted or vanished after software transitions. Basic fixes sometimes cost around $45. Musicians and casual listeners alike are finding that years-old devices can still hold formative songs, including tracks ripped in their teens. The renewed market energy is also visible beyond music players. Collectibles from the late 1990s and early 2000s are fetching notable sums.
Recent sales include Barbie and Sindy Swan Lake dolls from the 1990s selling for £205 (€239). A 1991 Totally Hair Barbie sold for £158 (€184). A 1999 Baby Pink Crystal Sparkle Furby sold for £159 (€186). Vintage gaming and trading cards are drawing strong bids. A sealed red Nintendo DS Lite sold at £390.20 (€455), and a first edition Shining Charizard holographic Pokémon card sold at £8,100 (€9,300).
Tamagotchi items are in demand. A Pink Glitter Tamagotchi Music Star sold at £2,046.70 (€2,390). A Bluebird Polly Pocket 1997 Jewel Case sold at £741.10 (€866). Retired Billionaire Beanie Babies sold for £435 (€508). The appetite for simpler tools echoes a longer arc in how people think about technology.
Earlier household and farm tools—manual egg beaters, can openers, potato mashers, grinders, washboards, spin dryers, and indoor stoves—were designed to make specific tasks easier and more practical. They did not try to automate or centralize every function. Those implements were part of the practical, industrial, and mechanical arts before “technology” came to imply a managerial or all-in-one approach. Advocates of this older mindset argue that traditional tools encouraged efficiency and productivity by involving people directly in the work. They say today’s “smart” tools often attempt to do everything and can leave users feeling busier yet less engaged in activities like reading, socializing, cooking, and sewing.
Produced with the assistance of a news-analysis system.