Meuhedet Health Services has launched a new artificial intelligence system designed to revolutionize how members interact with their HMO. The service, Meuhedet AI, enables members to ask questions, receive information, and perform medical-related tasks explained in simple terms, without navigating complex menus or seeking where to look.
This innovation aims to save patients time and facilitate access to digital healthcare services. The system is available through the Meuhedet app and can be used by speaking or typing queries in everyday language.
“The world has moved to free-form searching, and the healthcare system must adapt to this new reality and user behavior,” says Amos Maor, chief customer officer at Meuhedet. “The days of spending time searching through the HMO’s app for a document or information are behind us, and we’re proud to lead the revolution in this field.”
Members can now make requests such as “Can I see a doctor without my medical card?”, “Where can I get vaccinations before a year-long trip to India?”, “I need a sick note for last Sunday when I didn’t go to work,” or “Is my doctor available on Thursdays?” Instead of searching through different sections in the app, users can simply ask, and Meuhedet AI will provide a quick, accurate answer, helping them obtain the right document, service, or appointment.
Until now, searching for information in a health fund app often meant clicking through various menus to find test results, book an appointment, or request a referral. Meuhedet AI aims to remove these impediments by understanding what the member wants and efficiently delivering the appropriate response.
The system builds on Noah, Meuhedet’s digital assistant, launched a year and a half ago. Noah has helped tens of thousands of members shorten wait times by identifying new or canceled appointment slots. Now Noah has been upgraded to include a ChatGPT-style interface that enables free-form interaction – such as voice input – and provides more accurate, tailored responses.
“The idea behind the service is simple,” Maor says. “Not everyone knows where to find a referral they requested, how to apply for reimbursement, or where their blood test results are stored. This service can be especially helpful for older people who may struggle with digital tools, but it’s relevant for anyone wanting fast, accessible service without navigating a complicated interface.”
This development is not only a technical upgrade but part of a broader strategic initiative. “We see artificial intelligence as a tool that can change how patients interact with their HMO,” Maor says. “It’s not only about convenience – it’s about accessibility, efficiency, and creating a smart, ongoing connection with every patient.”
The updated Noah utilizes natural language processing (NLP) technology, enabling it to accurately interpret user intent. Even if two people phrase the same request differently, the system can understand each one and deliver personalized responses.
In the near future, Meuhedet AI will support more features, such as intelligent appointment scheduling (e.g., “See orthopedist next Tuesday in Givatayim”), real-time booking, and searching for medical content (“What do my blood test results from last week mean?”). It will also help members understand their rights and entitlements.
“The main challenge we faced was building an AI system that is smart enough to understand the wide range of patient requests, while also operating with accuracy and security,” says Alon Yaffe, acting head of Meuhedet’s IT Division.
He notes that the team focused on improving user experience and service accessibility, and that AI capabilities will continue to expand in the coming months, such as multilingual support and the ability to complete tasks via text or voice.
“When we started developing this service,” Yaffe concludes, “our vision was that every person would have a personal medical assistant in his or her pocket, a tool that understands one’s needs, shortens the process, and provides access to information and services in the fastest and most convenient way.”
This article was written in collaboration with Meuhedet Health Services.