Back to school with Max Stock: The chain is launching its back-to-school collection for the upcoming academic year, featuring thousands of items for all ages, from kindergarten children to high school and university students.
The collection includes backpacks, bags, pencil cases, writing utensils, notebooks, planners, binders, and study accessories, alongside a wide range of designs inspired by beloved characters and brands, such as Disney, Stitch, Hello Kitty, K-POP, Spider-Man, Marvel, Hot Wheels, and the Champions League.
Among this year's innovations are an orthopedic backpack with built-in wheels, a 2-in-1 bag that splits into two bags and includes a matching pencil case, and a series of designed bags for teenagers.
In addition, the chain offers a wide range of paper products, stickers, folders, and complementary equipment, alongside an exclusive deal for club members on Adidas bags. The collection's products can be obtained at all Max Stock branches nationwide as part of a variety of solutions for returning to school at accessible prices.
Back to school: The H&O chain is expanding its supply of school shirts and launching two collections to choose from for the first time. The classic collection includes 100% cotton shirts in a variety of colors and sizes, offered in a promotion of five shirts for NIS 50, alongside the new Feel the Difference collection, which offers shirts made of softer, higher-quality fabric with meticulous tailoring in a promotion of 3 shirts for NIS 50.
In both collections, school logo printing is provided as a gift, and they can be ordered at the chain's branches and on the H&O website, which includes thousands of school logos and home delivery.
The children's brand Skip Hop is launching the Besties Squad collection ahead of the return to kindergarten and school, which includes bags, drinking bottles, lunch boxes, and matching accessories designed with four characters: A cat, a dinosaur, an elephant, and a unicorn. The collection allows children to assemble matching sets using a Mix & Match model and combines colorful design with functionality. Some products are made from recycled materials, and all products are made from safe, BPA-free materials.
For the first time, the brand is also offering a personal embroidery service on children's bags, allowing the addition of a name or text of choice on the front of the bag. The service is available by order through the website only, at a cost of NIS 19.90.
Skip Hop products can be obtained at the Carter's and H&O store chains and on the brand's website.
NUBY launches new drinking bottles for toddlers
The baby products brand NUBY is launching a new series of 360 ml drinking bottles designed for toddlers aged 18 months and up. The bottles include a hard straw, a FLO-VARI mechanism to control liquid flow, a comfortable grip handle, and a transparent structure that allows monitoring the amount of liquid consumed.
The bottles are leak-proof when the lid is closed, dishwasher safe, BPA-free, and come in two colors with colorful illustrations. Recommended retail price: NIS 32.90, available at retail chains and on the importer's website.
Lily refreshes: The Lily toilet paper brand is launching its wet toilet paper series in newly designed packaging, alongside the ULTIMATE FRESH version featuring innovative technology to neutralize odors for up to 4 hours with a refreshing scent.
The product is gentle on the skin, dermatologically tested, pH-balanced, flushable, and designed to break down in water. As part of the move, the series names and their design were also updated, including the children's series. Lily products can be obtained at food and pharm chains nationwide and in private stores.
New from Palphot: The company will market the Fluffy Pillow Fighter in Israel, an interactive play pillow designed to make "pillow fights" a more fun and safer experience.
The pillow is made of soft velvet fabric, includes lighting and sound effects that are activated during play, and is designed for joint play at home.
It will be offered in two models, a pink sword and a blue sword.
Price: NIS 69.90.
Available at chains, select stores, and on the Palphot website
The Italian perfume brand MOSCHINO is expanding its TOY series and launching TOY 2 YUMMY, a new perfume for women with a fresh citrus scent that combines notes of mandarin, bergamot, jasmine, geranium, black pepper, Bulgarian rose, and vetiver.
The perfume comes in the brand's iconic teddy bear bottle in a new colorful design inspired by lollipops. Its price is NIS 319 for 100 ml, and it is available at Super-Pharm branches, on the Lilit website, and in select stores.
The fashion and perfume house Rabanne is launching INVICTUS Elixir, a new high-potency fragrance for men that serves as an intense and concentrated version of the brand's iconic perfume.
The fragrance combines top notes of grapefruit, apple, and salty minerals, a heart of cypress and lavender, and a base of caviar vanilla and cedarwood to create a deep and lasting woody-aromatic scent.
The perfume comes in a golden bottle designed as the trophy associated with the INVICTUS series.
Recommended price: NIS 495 for 80 ml.
Available at leading pharm and retail chains.
Beauty and lifestyle chain Laline is launching THERAPY, a new self-care collection designed to transform daily routines into moments of tranquility and indulgence. Inspired by botanical traditions, the line features essential oil-infused fragrances, bringing the spa experience straight into the home to suit today’s fast-paced lifestyle.
The collection offers a wide range of body, hand, and hair care products, including body wash, lotion, oil, hand cream, hand soap, body mist, shampoo, and conditioner. Developed with rich formulas and pampering textures, each product blends natural ingredients with premium components to elevate daily care into a luxurious personal ritual.
At the heart of the series are two distinct fragrances: Relaxing Lavender, which combines lavender with notes of bergamot, cardamom, cinnamon, eucalyptus, and geranium for a warm, soothing scent; and Balancing Geranium, blending geranium, lavandin, and lemon for a fresh, elegant, and modern aroma. Both scents harness essential oil extracts to deliver a unique sensory experience.
"The collection was born out of a desire to encourage people to pause and dedicate time to themselves," said Ori Goren, VP of Marketing and Head of International Operations at Laline. He noted that THERAPY is more than just a skincare line - it is an invitation to turn daily self-care into a meaningful ritual through high-quality formulas and rich textures.
All products in the line are dermatologically tested, 100% vegan, contain over 86% natural ingredients, and are free from silicones, parabens, GMOs, and SLS - reinforcing Laline's commitment to clean, high-quality beauty suitable for everyday use.
Prices start at NIS 49.90. The THERAPY collection is available across 148 Laline stores nationwide and online.
L'Oréal Paris is launching EYES & CHEEK QUAD, a multi-use makeup palette suitable for use on the eyes and cheeks. The series includes three palettes, each combining four shades in matte, satin, and shimmer textures to create a variety of looks, from a natural appearance to emphasized evening makeup.
The palettes include a built-in mirror, a richly pigmented formula that blends easily, and are suitable for daily use and travel.
Recommended price: NIS 65–67.
L'Oréal Paris's EYES & CHEEK QUAD palettes can be obtained at pharm chains, Mashbir, and select perfumeries nationwide.
La Roche-Posay is launching a new eye cream from the MELA B3 series designed to treat the appearance of dark circles and wrinkles while providing immediate brightening of the eye area. The formula combines the Melasyl™ ingredient to treat hyperpigmentation, along with niacinamide, caffeine, and peptides, and comes with a cooling metallic applicator that helps reduce puffiness and provide a feeling of freshness.
The cream is suitable for all skin types and for daily use in the morning and evening. Recommended retail price: NIS 199.90. Available at pharm chains and pharmacies nationwide.
CeraVe is expanding its Blemish Control series and launching a new foaming clay cleanser for blemish-prone skin that combines three uses in one product: Daily cleansing, face mask, and targeted blemish treatment. The formula includes salicylic acid, three ceramides, glycerin, and kaolin clay, which help with thorough cleansing, reducing blemishes, and maintaining skin moisture and the skin's protective barrier.
Recommended retail price: NIS 89.90. Available at private pharmacies, pharm chains, sales websites, and health funds.
Ultrasol by Dr. Fischer is expanding its ULTRA CARE protective lip balm series and launching a new moisturizing lip balm with SPF50 in a cherry scent and a subtle transparent pink shade.
The lip balm grants high protection from sun radiation, 24-hour moisture, and is enriched with shea butter, jojoba oil, and vitamin E. The formula is water-resistant and suitable for sensitive skin as well.
Recommended price: NIS 29.90.
Available at the Super-Pharm chain, select private pharmacies, and on the Dr. Fischer website
Kiehl's is offering Avocado Creamy Eye Treatment for summer 2026, based on avocado oil, shea butter, and beta-carotene.
The cream grants moisture and nourishment to the delicate area around the eyes, helps reduce a puffy appearance, and immediately improves skin appearance and texture.
The formula is suitable for all skin types, including sensitive skin, and for daily use.
During August, the cream will be sold at a 15% discount.
Recommended price: NIS 151 for 14 ml and NIS 231 for 28 ml.
Available at Kiehl’s boutiques, Super-Pharm websites, Terminal X, and Mashbir, as well as select branches of Super-Pharm and Mashbir.
The Keff care brand is launching LYCHEE PEACHY, a new body wash in lychee and peach scents enriched with moisture and containing 91% natural origin ingredients.
The formula is paraben-free and silicone-free, has not been tested on animals, and comes in a bottle made from 50% recycled plastic.
Its price is about NIS 10 (700 ml), and it can be obtained at retail and pharm chains nationwide.
The pups of PAW Patrol are arriving at Burger King: During August, Burger King Israel is launching a collaboration with the children's series PAW Patrol, under which every kids' meal will include a collectible toy featuring one of six beloved characters: Chase, Marshall, Skye, Rubble, Rocky, or Zuma.
The meals include a choice of main dish, a side, a drink, and a toy, and are priced starting from NIS 33.
The promotion will take place at all network branches, on the website, in the app, and through the delivery system throughout August 2026 or until stocks run out.
The BIGA chain is launching "The Giant Pancake" for summer 2026, a limited edition featuring what is described as Israel's largest pancake, measuring 22 cm in diameter and weighing about half a kilo, intended for sharing. The package includes three special syrups: Creme Brulee Maple, Coco Raffaello, and Speculoos X, inspired by popular culinary trends on social media.
The package price is NIS 89, and it will be available until the end of August at all BIGA branches and via Wolt.
Soglowek is expanding its series of pastramis and sausages in lid packaging and launching three new products: Tea Salami, Chicken Pastrami, and Smoked Beef Pastrami.
The new packaging allows re-opening and closing to maintain freshness and everyday convenience. The products are suitable for sandwiches, salads, and entertaining, contain about 15 grams of protein per 100 grams, and are gluten-free.
The series joins the brand's existing variety of pastramis and sausages.
Available at retail chains and food stores nationwide.
Lee Young is launching her seventh children's book: "Tamar with the Hair" (Kinneret Zmora-Bitan Publishing), accompanied by Raaya Karas's illustrations.
The book tells the story of Tamar, a redheaded girl who decides to get a haircut despite her family's enthusiasm for her hair, and along the way deals with humor and sensitivity with questions of identity, self-image, and children's right to choose how they look.
Recommended price: NIS 88.
Available at book chains and bookstores nationwide.
Urban Pet expands the shopping experience for pet owners
The Urban Pet chain offers a wide range of food, equipment, and accessories for dogs, cats, and other animals, aiming to provide a comprehensive solution under one roof, both in the chain's stores and on the online website.
The product selection includes dry and wet food, treats, beds, toys, collars and leashes, bowls, litter boxes, aquariums, and additional products, alongside leading international brands in the field. The chain notes that the variety is updated regularly, with an emphasis on quality, competitive prices, and professional service.
In addition, Urban Pet continues to strengthen its online activity and offers a convenient shopping experience with a large selection of products, changing promotions, and home delivery, aiming to make it easier for pet owners and provide them with an available and accessible solution for all pet needs.
The chain has three branches: At 210 Dizengoff Street in Tel Aviv, at 41 King George Street in Tel Aviv, and in the Rosh Ha'ayin industrial zone at 11 Hameretz Street. Available by phone at 03-5088806.
My recommendation: After recently adding a two-month-old puppy to my family, I had an exceptional service experience at Urban Pet. The staff was courteous, patient, and professional, dedicating time to explain with all their heart which products were suitable for the puppy, what was truly necessary, and what could be postponed, without trying to sell beyond what was needed.
Even when we encountered a situation where the puppy refused to eat the food we bought, the staff arranged free delivery of the appropriate food within about an hour. For me, this is a true example of service that puts the customer and pet's best interest at top priority. There is no doubt that this is a particularly high level of service.
Warmly recommended
