Yaniv Sne (45) has been appointed partner at the media company OMD (formerly TMF), the representative of OMNICOM in Israel. Sne has served as the company’s CEO for about four years, during which OMD became one of the three largest media companies in Israel and doubled its market share.
Sne has 20 years of experience in the advertising and media industry. Before joining OMD, he held several positions at Universal McCann for 15 years, the most recent of which was Deputy CEO and member of the McCann Group’s management. OMD represents OMNICOM in Israel, which is the world’s leading and largest advertising group, representing major corporations and jointly owned by Gitam and Yehoshua/TBWA.
Omnicom is a leading global communications and marketing group, publicly traded in New York and managing a wide network of advertising, media, and public relations agencies operating in over 100 countries for thousands of clients worldwide. The group owns well-known brands such as Omnicom Media, DDB, TBWA, BBDO Group, and others, and provides end-to-end services.
Recently, OMNICOM completed the acquisition of IPG (a long-standing industry competitor), and as a result of the merger became the largest group in the world in advertising and marketing services. Recently, the company published a newly defined strategy emphasizing technology, integration of media, commerce, data, and creative content, all under a smart platform called OMNI. Ido Har-Tov, Partner and CEO of Gitam BBDO Group: “Yaniv is the best media professional in Israel, and we are pleased that he will continue as a partner to develop the company and maintain its creative momentum.” Rami Yehoshua, Partner and CEO of Yehoshua TBWA: “Excited and delighted by Yaniv becoming our partner. We are fortunate.”