There’s a certain moment in the morning when you stand in front of the mirror, look at your hair, and realize the day won’t be easy. You know that feeling—when you want perfect curls but don’t have the patience to spend half an hour with a curling iron, or when you want natural volume but are afraid of heat damage. For exactly these moments, Dyson created a solution that sounds like science fiction.
The new Airwrap i.d. is the first of its kind to connect to an app and create a personal profile for your hair. This means you enter your hair type, length, and skill level, and the device learns how to create exactly the look you want. This isn’t just another styling tool—it’s like having a personal hair stylist who remembers exactly what works for your hair.
The new i.d. curl technology allows you to create curls in three automatic steps—creation, shaping, and setting—all with the press of a single button. The device regulates heat and airflow according to your personal preferences, so you don’t have to guess which setting is right for your hair type.
What makes this device unique is its use of Coanda technology—an airflow that wraps around the hair to create curls without relying on extreme heat. The temperature stays below 150 degrees Celsius, which means less damage and more natural shine. Instead of burning your hair to style it, the device uses intelligent airflow to guide your hair into place.
The new accessories that come with the device include a cone-shaped curler that allows styling closer to the roots, and a Wave+Curl diffuser that enhances the hair’s natural waves. Altogether there are 19 different accessories available for separate purchase, so every hair type can find exactly what it needs.
What’s truly interesting is the MyDyson app, which teaches you how to use the device and even reminds you to clean the filter. There’s a light on the device that flashes when it’s time for maintenance. It’s like having a smart car for your hair.
The price of NIS 2,550 may not be cheap, but when you think of it as a long-term investment—instead of going to a stylist each time or buying dozens of styling products that don’t work—it starts to make more sense. Especially considering that the device comes with a two-year warranty and free shipping.
This technology represents something bigger—the shift from “typical” tools to devices that learn and adapt to our needs. Instead of us learning how to use the device, the device learns how to work with us. That’s the real change.