iDigital, the official distributor of Apple products in Israel, announced a new campaign aimed at students, which includes discounts and benefits when purchasing Mac computers, along with the option to perform a trade-in for old computers, including PCs.
As part of the offer, students are entitled to a 10% discount on a variety of Mac models, combined with a benefits package called the iDigital Mac Pack. The package includes a three-year warranty, a 30-day trial period with no commitment, the option to spread payments over up to 24 installments without interest, and the option to perform a trade-in on the old computer and receive a refund of up to NIS 4,000, subject to an evaluation of the computer’s value.
The benefit can be redeemed by presenting a valid student card or an official study certificate together with an ID card, at the company’s branches or through the company’s telephone sales center. The campaign is not available on iDigital’s website.
This move joins a policy change announced by the company in July, under which the trade-in market was opened for the first time also for PC computers, and not just for Mac computers. Customers can hand over computers manufactured from 2017 onwards, including brands such as Dell, HP and Lenovo, and receive credit according to the year of manufacture and the level of condition.
For example, a MacBook Pro 16-inch with an M2 Pro processor may qualify for a refund of NIS 4,000, while older models, such as the MacBook Pro from 2017, qualify for about NIS 605. PC computers usually qualify for a refund of between NIS 500 and NIS 600.