From a contemporary marketing perspective, the centenary of the discovery of pharaoh Tutankhamen’s 3,200-year-old tomb found on November 26, 1922, would have been the ideal date for the inauguration of Cairo’s spectacular Grand Egyptian Museum (GEM). But in contemporary Egypt, life crawls at the pace of shuwaya, shuwaya, meaning “little, little,” akin to mañana (“tomorrow”) in Mexico. Hence not surprisingly, the grand opening of the GEM, which was set for July 3 – much delayed by revolutions, wars, financial crises, and the COVID pandemic – has been postponed yet again.

On June 14, Egyptian Prime Minister Mostafa Madbouly announced that the GEM’s opening was being postponed to the last quarter of 2025 due to the deteriorating security situation in the region.

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