Avital Leibovich

Avital Leibovich is director of the American Jewish Committee’s Jerusalem office, and former IDF Spokesperson to International Media and Head of the IDF Interactive Media Branch.
A Pew poll found that 21% percent adults in the US get their news from influencers.

Trending today, forgotten tomorrow: The limits of Israel's influencer campaigns - analysis

Israel is pouring unprecedented resources into influencer-driven advocacy, but can viral posts truly shape global understanding, or does lasting impact require deeper education and dialogue?

NOVEMBER 18, 2025
THE INAUGURATION of the new Knesset takes place in the plenum last week. Israel’s exemplary democracy is strong, says the writer

What Thomas Friedman gets wrong about Israel and democracy -opinion

Friedman’s doomsday predictions reflect his own political beliefs. But is he right? Did the entire country I have lived in my whole life suddenly become so extreme?

NOVEMBER 22, 2022
A BINA participant teaches a child as part of the social action program

It's time to leave our differences aside and connect

Our Common Destiny Project: Responsibility for Each Other (Comradery)

OCTOBER 29, 2020

Instead of dividing, let’s connect

One thing has remained the same for many years: the security issue will always be the top priority during elections.

MARCH 23, 2019
Diaspora Affairs Minister Naftali Bennett greets World Jewish Congress President Ronald Lauder in Pittsburgh on Monday

The move of the Guatemalan Embassy to Jerusalem is no surprise

To be honest, the Guatemalan move shouldn’t be a surprise to any one of us.

MAY 17, 2018
Prime Minister Benjamin Netanyahu with Guatemalan President Jimmy Morales at the opening of the Guatamalan embassy in Jerusalem