Electra

Electra takes on the small appliances market

Electra Electrical Retail is expanding from large home appliances to small electrical appliances, with independent imports priced 50% lower than international brands.

|ByYEHUDA SHARONI
The new electrical appliances from Electra
In recent years, we have witnessed a new revolution in the air conditioning world

The air conditioning revolution in Israel

Electra’s revolution: VRF air conditioners, the most advanced technology in the air conditioning market, are increasingly replacing wall-mounted and mini central air conditioners.

|ByIN COLLABORATION WITH ELECTRA
Electra celebrates 80 years

Electra celebrates 80 years – launching summer 2025 with a return to the iconic orange

Electra is revamping its iconic brand with new presenter Lihi Kornowski and a special performance for the company’s customers featuring Pe'er Tasi, Dudu Aharon, and Rinat Bar.

|ByWALLA! HOME, DESIGN
Israeli company Elecrta's summer 2025 kickoff event, at Expo Tel Aviv.

Israeli firm Electra brings orange back to its marketing for summer 2025 campaign

"We've brought orange back to life – not just metaphorically, but as a core part of our brand identity," Electra Consumer Products Group CEO Zvika Shwimmer said. 

|ByJERUSALEM POST STAFF

How to prepare for watching Euro matches with friends at home

Didn't get tickets for Euro 2024 in Germany? We checked out which TVs will make you feel (almost) like you're in the stadium.

JUNE 2, 2024ByLEE SIVILIA

Israeli company Electra to light up new JFK terminal

Electra's subsidiary, Gilston, wins $98 million contract for lighting system installation in JFK's Terminal 1, part of a $19 billion airport upgrade project in New York City.

MAY 5, 2024ByOFER PETERSBURG

Failure of Seven Eleven brand in Israel: Steps to reduce chain activity

Electra Company, franchisee of Seven Eleven convenience stores, reported a reassessment of the business model and potential chain activity reduction in Israel.

APRIL 1, 2024ByYEHUDA SHARONI/MAARIV

7-Eleven to close down in Israel just 1 year after launching

According to reports from Electra, the company has begun 'significant steps towards closing down activity of 7-Eleven.

APRIL 1, 2024ByWALLA!
The opening day of the branch in Dizengoff Center. Electra hoped to open dozens of stores in 3 years.

Electra Power to Provide Dan Hotels with Green Electricity for 10 Years

Under the deal, Electra Power will provide Dan Hotels with green electricity from renewable sources, covering 75% of their electricity needs for a decade, in a deal valued at NIS 300-350 million.

MARCH 13, 2024ByLEE SIBYLA/WALLA!