In recent weeks, it seems a new competition has emerged in Israel: Who will be the next to appear on Piers Morgan Uncensored?
A growing list of Israeli interviewees have lined up to face the well-known British broadcaster, hoping to “represent Israel” and push back against hostile questions.
Still, let’s be honest: Anyone stepping into that interview without serious preparation is more likely to harm the cause than help it.
The intentions are usually good: media exposure, a moral stand, even a desire to confront a journalist perceived as blatantly anti-Israel.
Yet Piers Morgan is not a neutral interviewer. Often, he seems to accept the Palestinian narrative as a given, and at times he has amplified antisemitic tropes under the guise of legitimate criticism.
Which is why an interview with him is not really an interview. It’s a battlefield of narratives and you don’t step onto a battlefield without proper preparation, not if you want to win.
So, how should one prepare?
Here are a few essential principles:
1. Know your target audience.
This isn’t a technicality. Are you trying to speak directly to Piers (who is nearly impossible to persuade)? To a hostile audience? Or to the silent majority – viewers who are unfamiliar with the details and still open to hearing both sides?
Your answer to this will determine your tone, your examples, and your core messaging.
2. Define a clear, central message.
What is the one sentence you want the viewer to remember after the interview?
That Israel is defending its citizens? That Hamas is brutal even toward its own people? That the West might be next?
Without a clear and simple core message, even good answers will scatter and fade.
3. Prepare a precise, professional message sheet in English.
This is not the time for improvisation or rough translations. You need a working document – not just for strategy but also as your personal armor.
4. Choose your tone and approach ahead of time.
Should you sound calm or assertive? Project moral outrage or composed determination?
Viewers absorb not just your words but your body language, tone, and emotional cues. Often, how you say something is just as important as what you say.
Those who truly want to contribute to Israel’s information campaign and to the moral battle of the free world since October 7 cannot afford to show up unprepared. Being right is not enough. You need to be clear, compelling, and effective.
These interviews go viral within minutes. Every slip-up will be clipped, reposted, and weaponized against you.
So this is a call to the next brave Israeli about to face the Piers Morgan arena: If you want to win, prepare. Train yourself.
Otherwise, despite your best intentions, you may walk away with nothing but pain and regret.
The writer, a communications and strategy adviser, is a former spokesperson for the Bayit Yehudi party and has managed political campaigns.