Partnerships are the foundation of growth for tech companies.
Taboola, the Israeli unicorn and global leader in native advertising, works with hundreds of clients across the world. Since its founding in 2007 by Adam Singolda, Taboola has focused on helping businesses of all sizes deliver personalized, AI-powered native ads across a vast network of publisher sites.
As Taboola scaled globally, one of the key bottlenecks it faced was its payment process. High-budget clients often planned large-scale campaigns, but were delayed by the manual and inefficient fund transfer process required to activate those campaigns.
Even when clients had the necessary funds, delays in payment processing resulted in paused campaigns, lost opportunities, and a lack of continuity, impacting both client satisfaction and Taboola’s revenue.
To address this, Taboola partnered with Stripe, a globally recognized payment solution provider with a growing presence in Israel. Stripe has already worked with many leading Israeli and international companies, making it a natural fit.
What were the results?
Taboola integrated Stripe with its NetSuite enterprise resource planning system using the Stripe API and automated data synchronization through Workato, a third-party automation platform. This integration ensured that financial data remained consistent and up to date across systems.
The result? Clients could now transfer campaign funds quickly and smoothly, bypassing the delays of traditional banking processes.
When an account showed low funds, the platform enabled instant top-ups via Stripe, allowing campaigns to continue running without interruption. This streamlined payment flow not only improved client satisfaction but also supported Taboola’s global growth strategy by removing a major operational hurdle.
Or Gannot, Stripe, Israel:
"At Stripe, we believe that strong partnerships are the cornerstone of innovation and growth. Our collaboration with Taboola exemplifies how streamlined payment solutions can transform business operations, enhance client relationships, and drive global expansion. By removing financial friction, we're not just processing payments; we're enabling seamless experiences that foster trust and long-term success."
Stripe will be participating in the Money Tel Aviv Conference on June 19, a premier event bringing together the leading players in the payment and fintech ecosystem.