The Prime Minister's Office and the Prime Minister's Spokesperson's unit launched a public diplomacy campaign on dozens of billboards and trucks around the United Nations building and Times Square, both in New York City, on Friday, the PMO announced.
The trucks and billboards display the slogan 'Remember October 7,' accompanied by a QR code and a yellow hostage ribbon for scanning.
Once the code is scanned, it will lead the user to a website that presents the events of Hamas's October 7 massacre, the PMO stated.
The campaign coincides with the UN General Assembly, and specifically, Prime Minister Benjamin Netanyahu's address, which is scheduled to take place on Friday morning local time.
The PMO clarified that the goal of the campaign is "to remind world leaders and the public about the atrocities perpetrated by Hamas, and the unbelievable brutality of the terrorist organization that continues to hold 48 hostages in captivity in Gaza."
Abbas pledges to work on Gaza peace plan after Palestinian state recognized
Palestinian President Mahmoud Abbas pledged to work with US President Donald Trump, Saudi Arabia, France, and the United Nations on a peace plan for Gaza overwhelmingly backed by the world body in a video address to the UNGA on Thursday.
The 193-member UNGA overwhelmingly endorsed this month a seven-page declaration that aims to advance a two-state solution for Israel and the Palestinians and end the Gaza war between Israel and Hamas terrorists.
Reuters contributed to this report.