Jewish social media influencer Moshe Haimoff, known by his 1.6 million Instagram followers as ‘The Watch King,’ was attacked outside his home in Queens last week and robbed of items valued at over $550,000.
The New York Police Department are searching for the group of men responsible for the robbery of the luxury watch seller.
Haimoff recounted on Instagram how he was approached at 10 a.m. last Wednesday as he was getting into his car by a man wearing a mask and a construction vest.
The man was also armed with a stun gun, which he used to zap Haimoff on his right leg.
While trying to escape the assailant, he was tackled onto his lawn when a second attacker appeared and pinned him to the ground.
"Within 30 seconds, they took my watch, they took the chains off my neck. Now, my chain has a logo that says 'Watch King.' The logo they threw back at me," Haimoff said.
The attackers were able to flee into a waiting vehicle with a third man, police said.
The 39-year-old told CBS New York he believes he was set up by someone he knows.
"I believe I was targeted. I want to know who set me up because my neighbor left the house two minutes before me, and they didn't touch him," Haimoff said.
'God gave me a second chance
Despite the incident, Haimoff remains in good spirits and said, "God gave me a second chance at life and I'm grateful. It could have been worse, could have been way worse.”
He has since hired more security.
"I'm just gonna go stronger and better. I'm gonna keep on putting [out] content. I'm gonna keep on talking about what I do. I'm gonna keep on going, and, you know, they are not going to stop me from doing what my goal is," he said.