Fattal Hotel Group will launch a nationwide discount campaign on Tuesday titled “You Deserve it Most in Israel,” offering up to 50% off summer hotel stays for travelers who book early. According to company information provided ahead of the launch, the promotion will be available exclusively through the chain’s Fattal Al HaZman booking website and will target members of the “Fattal and Friends” customer club as well as new members who join during the campaign.
The initiative is aimed at encouraging Israelis to plan domestic vacations during the summer months while benefiting from significant discounts at selected hotels across the country. The company said the campaign is designed to deliver an optimistic message and encourage people to take time off to rest and spend time with family, as Israel’s hospitality sector continues to look for renewed momentum in both tourism activity and hotel demand trends.
Early booking incentives for summer vacations
The promotion allows customers to access discounted summer packages through the Fattal Al HaZman platform after logging into their “Fattal and Friends” club accounts. According to the company, bookings made during the campaign period can receive discounts of up to 50% on selected hotel stays.
Fattal said the campaign is intended to provide travelers with affordable opportunities to secure summer vacations in advance while taking advantage of reduced prices.
Examples of discounted hotel packages
The company provided several examples of discounted stays available through the promotion.
At the Botanica Hotel, a two-night stay for a couple on a bed-and-breakfast basis between July 16 and July 17, 2026, is listed at NIS 5,334 before discounts. Under the campaign, the price drops to NIS 2,667 after a 50% discount and to approximately NIS 2,400 after an additional 10% discount for club members.
Another example includes a two-night stay at Herods Dead Sea Hotel for a couple and two children on a half-board basis between July 5 and July 7, 2026. The price is reduced from NIS 6,145 to NIS 3,687 after a 40% discount and to NIS 3,318 following the additional 10% club member discount.
Focus on domestic tourism
The campaign highlights the company’s effort to promote domestic tourism and encourage Israelis to take short breaks within the country.
According to the company, the initiative reflects a broader message that taking time to rest and recharge is both acceptable and important, particularly when travel opportunities are available at significantly reduced prices. The campaign will be available for a limited time through the Fattal Al HaZman platform for members of the “Fattal and Friends” club and new subscribers who join during the promotional period.