The Israeli technology company MYSHOP, which currently serves close to one million users and hundreds of businesses in Israel and the United States, announced the launch of MaYa – a multi-channel, multilingual voice artificial intelligence system. The new system is designed to enable businesses to manage their service and ordering operations using speech alone, eliminating the need for human call centers, screens, or manual touch.
The system operates in six different languages: Hebrew, English, Arabic, Russian, French, and Spanish. It is capable of automatically identifying the speaker’s language, translating the conversation in real time, and even switching languages during a continuous dialogue. MaYa interfaces directly with the core systems of the business, independently handles inquiries and orders, and feeds all data into the system in a fully automatic and complete manner.
The development was created in response to the growing workforce shortage and service overloads that lead to significant revenue loss. According to company data, small and medium-sized businesses miss an average of approximately 150 unanswered calls per month, resulting in customer abandonment. The new solution enables continuous response around the clock, reduces reliance on call center agents, and saves operational costs that hinder business growth.
Beyond the business aspect, the system provides a significant solution to the issue of accessibility. In Israel, where one in five people lives with a disability that affects the ability to use self-service systems, and large groups of elderly people and new immigrants struggle with operating screens, MaYa provides full independence. It will also be implemented in physical self-service stations in restaurants and stores, where it will be able to read out menu and product details for customers with visual impairments or for tourists who require service in their own language.
The need for such a solution also resonates in the international arena, where more than one billion people live with a significant disability and hundreds of millions suffer from visual impairments. The combination of the global shortage of service workers and the need for accessible automation makes smart voice solutions particularly in demand in markets in the United States and Europe.
MYSHOP, which operates along the axis between Haifa and Miami, reports an annual recurring revenue (ARR) of 1.5 million dollars and collaborates with the largest delivery companies in the market. The system launch joins additional strategic moves by the company, including expanding operations to seven additional states in the United States and establishing its new American headquarters.
The service is expected to enter full commercial use during the first quarter of 2026. With its launch, the company aims to position itself at the global forefront of artificial intelligence for businesses, presenting a model that connects economic efficiency with social responsibility and human accessibility.