Demi Moore has been selected as the new Global Brand Ambassador for Kérastase, the company said on Wednesday, announcing a worldwide campaign to launch in February.
The luxury haircare brand said Moore, an Academy Award-nominated actress and author, will lead advertising, attend events, and promote a vision of healthy, confident beauty across markets, including Israel.
Campaign details and timing
Inez and Vinoodh photographed the campaign in New York, and Kérastase said it will spearhead the brand's refreshed product push next month.
In Israel, Kérastase plans a broad roll-out with exclusive social content and product introductions throughout the year.
Kérastase's activities in Israel include introducing the Première line in local roundups and showcasing the brand's AI-driven hair and scalp diagnosis. “I am thrilled and proud to join the Kérastase family as a Global Brand Ambassador… For me, true beauty is allowing your hair to be itself and tell your story,” Moore said.
“Her legendary hair is much more than beauty. It is a symbol of confidence and freedom,” said Amber Zack-Yupp, Kérastase Global Brand President.