Domino’s Pizza Israel has launched a collaboration with TURBO, the protein brand owned by Israeli NBA player Deni Avdija, adding protein ice cream in three flavors to its dessert menu across most branches and for delivery nationwide, the company said on Wednesday.
The TURBO ice creams are dairy-based with no added sugar or food coloring, and each serving contains 17 grams of protein and about 150–175 calories per 100 grams. Flavors include Madagascar Vanilla, Chocolate Hazelnut, and Maya Mango.
What the collaboration offers
Domino’s framed the pairing as a “smart” meal combination, citing carbohydrates from its dough and protein from mozzarella and toppings, alongside a protein-rich, lower-calorie dessert.
A classic slice of Domino’s pizza averages about 248 calories and 10–17 grams of protein, and the TURBO cup adds another 17 grams of protein, according to the company.
Avdija introduced TURBO to the Israeli market in December 2025 with an initial line of protein ice cream that mirrors these flavors and nutrition targets.
Brand refresh and customer incentives
Domino’s has been refreshing its brand experience, from packaging and visuals to new menu approaches. The chain has also promoted digital pickup with discounts.
Avdija’s strong play this season has heightened interest in his ventures among Israeli fans, adding marketing lift for the Domino’s–TURBO link.