Northern Chip Giant: NVIDIA, one of the most influential companies today in the computing and technology world, announced the establishment of an employment and development campus in Kiryat Tivon in northern Israel. The campus, whose construction will begin next year and is expected to be completed by 2031, is designed to host thousands of employees and join the company’s existing development centers in Israel. Beyond its local significance, this move illustrates how a company that began in a niche market became a central infrastructure provider for the global digital economy.
NVIDIA was founded in 1993 in California by Jensen Huang and two partners. In its early years, the company focused on developing graphics chips for personal computers, mainly for computer gaming and 3D graphics. Its main product was the GPU, a dedicated graphics processor designed to perform complex graphic calculations much faster than the central processor. At the time, these chips were considered merely a complementary component in personal computers.
Over the years, it became clear that the ability to perform many calculations in parallel, which is the basis of GPU operation, is also suitable for non-graphic uses. Researchers began using these chips for scientific simulations, physical calculations, and large-scale data analysis. NVIDIA recognized this potential and started investing in tools that would allow broader use of its chips beyond the gaming world.
One of the company’s significant moves was the development of the CUDA software environment, which allows developers to harness the processing power of the GPU for general-purpose computing. This step created a wide ecosystem around NVIDIA, including developers, researchers, and companies, making its products an integral part of research and development fields. With the advancement of machine learning, GPUs became a central tool for training artificial intelligence models, a process requiring extremely high computational power.
Today, NVIDIA’s operations are divided into several main areas. The GeForce series targets the consumer market, mainly gamers and content creators. Alongside it operate dedicated series for data centers and high-performance computing, used by cloud companies, academic institutions, research institutes, and advanced industries. These chips are used to train and run models in language, image, and audio processing and form a fundamental component in data centers worldwide.
Beyond hardware, NVIDIA develops complete systems that combine chips, software, and management tools. These solutions are applied in various fields. In the automotive sector, the company provides computing platforms for developing advanced driver-assistance systems and autonomous driving. These systems process real-time data from cameras, sensors, and navigation systems, enabling rapid decision-making in changing environments.
In medicine and life sciences, NVIDIA’s technologies are used to analyze medical imaging, detect patterns in imaging tests, accelerate genetic research, and assist in drug development. Fields such as climate research, weather forecasting, robotics, and smart industry also rely on high-performance computing solutions, mainly due to the need to handle enormous amounts of data.
NVIDIA’s growth in recent years is linked to the sharp rise in demand for artificial intelligence solutions. While many companies focus on developing applications and services, NVIDIA primarily operates in the infrastructure layer, providing the hardware and tools that enable their activity. This model positions it centrally in the artificial intelligence value chain while exposing it to competition and rapid changes in demand.
According to plans, NVIDIA’s new campus, which will employ 10,000 workers—double the number of employees currently at its Israeli headquarters—will be established as a large-scale 90-dunam employment complex, purchased from the state for NIS 90M. The main building will resemble a “spaceship” and rely on a futuristic architectural language associated with the company’s global branches, emphasizing large volumes and flowing lines, similar to its California headquarters. Surrounding it, complementary buildings will be connected through internal passages and open spaces to enable functional continuity and collaboration among different development teams. The design emphasizes extensive use of natural light, wide spaces, and a modular configuration that allows adaptation to changing work needs, alongside laboratories, testing areas, and flexible workrooms—not just closed offices.
Beyond work areas, the campus is designed as a comprehensive employment space, integrating leisure areas, green spaces, and employee amenities, including cafes, restaurants, and relaxation zones. The guiding concept is to create a continuous work environment where development, meetings, and daily life can coexist, reducing the need to leave the campus. Accessibility and transportation are also incorporated, with extensive underground parking, public transportation infrastructure, and internal walking paths connecting different parts of the campus. The establishment of such a complex is expected to set a new benchmark for development centers in Israel, both in physical scale and in a planning approach that integrates work, infrastructure, and living environments in one space.