Launch offer: from 17/10 to 11/11/2025 – 50% off the second item.

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Available at all Super-Pharm branches and on the Super-Pharm online store.

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The protein snack brand TODAY expands into the protein powder category with a new series in 4 flavors: Vanilla, Chocolate Milkshake, Iced Coffee, and Blonde Chocolate – the only one of its kind on the market."} 9b:{"position":62,"content":"

The powders offer an optimal ratio of about 25 grams of protein per approximately 125 calories per serving, gluten-free, suitable for both men and women – for use in shakes, desserts, and protein-rich baked goods.

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According to clinical dietitian Lillo Buchnik, the rise in awareness of protein powders is noticeable among women as well, as part of the recent trend of a healthy and fast lifestyle.

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The powders are sold at a price of 129.90–159.90 ₪, with dairy certification, and are available in supermarkets and selected stores nationwide.

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