Israel Canada Hotels and Brown Collection announced the appointment of Anat Aharon to the group as Deputy CEO of the hotel group and Global VP of Marketing and Sales. Anat brings extensive knowledge and expertise with approximately 25 years of experience in the hospitality and tourism industry.
Over the past nine years, she worked at the Fattal hotel chain, and in recent years she served as VP of Marketing and Sales at Fattal Hotels, leading numerous strategic initiatives. Anat is married, a mother of two, and holds a Bachelor’s degree in Political Science and an MBA in Business Administration.
"Reconnecting"
Anat Aharon: "I am excited and proud to start a new chapter and join Israel Canada Hotels, a powerful, young, and dynamic group that operates in Israel and worldwide and is growing by leaps and bounds. I look forward to leading the group's marketing and growth initiatives, establishing a strong and inspiring brand, and providing our guests with unforgettable experiences."
"I believe that the experience and knowledge I have accumulated will allow me to contribute significantly to the group and also to reconnect with Reuven Alex, CEO and partner in the group. Thank you for the trust, we are embarking on a new journey!"
Reuven Alex, CEO and partner at Israel Canada Hotels and Brown Collection: "We are thrilled and delighted with Anat’s joining, and we have no doubt that her extensive experience in marketing and hospitality, along with her excellent capabilities, will shine in her new role. The group is currently working on further expanding its activities in Israel and overseas. I am confident that Anat’s appointment will lead the group to new heights."