Bograshov Street in Tel Aviv has quietly but profoundly transformed in recent years. Whereas it once served merely as a convenient way to go from the city center to the sea, today it is a lively, diverse, and intriguing street. It is a street where every step reveals a new contrast, between trendy restaurants and old galleries, between bars serving sophisticated cocktails and old-school bookstores.
Along the street, you can find almost everything, from the authentic Thai cuisine of “Thai House,” considered a culinary institution in its own right, to the colors and flavors of “Mexicana,” bringing the scents of Mexico City straight to the heart of Tel Aviv, and even small, stylish bars where mojito glasses mingle with the aroma of good food. In the evening, the street changes its face: The sidewalks fill with tables, the streetlights turn on, and the murmur of conversations blends with laughter spilling out from the open bars.
“There’s a wonderful energy here,” says Hadas, a downtown resident. “You don’t need to plan or make a reservation. You just come, find a table, and enjoy the atmosphere. This isn’t the Tel Aviv of posing or parties, it’s the Tel Aviv of people who really want to sit, talk, and have a good drink."
But not everything is new. Bograshov also preserves its old soul. The street is still home to long-standing shops that tell the story of the area: Tenenbaum Books, with shelves packed with old volumes and the scent of faded paper, and Yad Shniya, a magical vintage store that takes visitors decades back in time. “This street has always known how to change without losing itself,” says Ariel, a local business owner. “Today, young people, tourists, and regular residents come here. They buy a piece of clothing or a book and then go sit for a drink across the street. It’s a true sense of community."
Tal, who frequents Bograshov often, adds: “It’s a street full of life, but at a pleasant pace. You see all kinds of people - families, couples, students. It’s not crowded like Nachalat Binyamin or Rothschild, but it has a pulse. Something in between quiet and city." And so, between old and new, between the clinking of glasses and the music in the background, Bograshov of 2025 is a street with soul, flavor, and a sense of community. A place not just to pass through, but to stay.