Cristalino Group, the official distributor of Dreame in Israel, is launching the brand’s fifth concept store at Ofer Grand Haifa Mall with an investment of NIS 1.5 million. The store opening is part of a strategic move to expand retail presence in Israel and aligns with the international strategy.
Dreame products are sold in over 21 million households, and more than 120 countries have trusted its products, which are sold in over 4,000 stores and to over 7.5 million brand members worldwide.
Dreame, a global leader in robotic and cordless vacuum cleaners, has revolutionized the vacuum market in Israel and worldwide.
The company stands at the forefront of AI technology in the vacuum cleaner arena and is redefining the home cleaning experience. Consumers’ love for technological innovation has accelerated the growth of the robotic and washing vacuum market, which has become not only a sought-after product but also a true status symbol, changing perceptions of cleaning and even improving quality of life.
The brand’s success in Israel paves the way for additional concept stores, giving consumers direct access to cutting-edge technology alongside a premium service experience, and bringing Dreame’s technological vision in lifestyle, wellness, and gadgets to life in what can be described as a true revolution.
The concept store showcases Dreame’s most advanced products, ushering in a new era through a groundbreaking technological experience like no other in the world, setting new industry standards, and of course offering a customer experience at the highest international level. In addition, lifestyle and beauty products marketed by Dreame in Israel will also be available for sale.
Ronen Salem, CEO of Dreame Israel: "The opening of the network’s fifth retail store in Israel at Grand Haifa Mall marks another step in Dreame’s strategic expansion as a leading brand in the market, with the goal of making the brand accessible to every home in Israel."