The German luxury brand Villeroy & Boch, renowned for its meticulously designed bathtubs and lavish ceramic tiles, is introducing a new tableware collection in Israel, defined as the Dopamine Collection – FLEUR.
The new collection combines elegant floral motifs with clean, precise lines, and four soft pastel shades that refresh any space. The pieces are made of high-quality, highly durable porcelain, suitable for dishwashers, microwaves, and daily use.
Founded in 1748, the company has become one of the world’s leading and most influential lifestyle design brands. It created porcelain for the Vatican, tiles that even survived the sinking of the Titanic, and designs featured in top interior design catalogs worldwide.
“Dopamine Collection” for Everyday Life
The collection is called the “Dopamine Collection” thanks to its soft colors, floral prints, and precise aesthetics that create an immediate sense of freshness. Research in interior design shows that light and pastel shades enhance feelings of calm and optimism.
The collection aims to break the traditional perception of luxury tableware as items reserved only for special occasions. Instead, the pieces are designed to bring joy and style to both a morning coffee and a holiday table.
Contrary to the notion that European luxury products must be privately imported, the FLEUR collection is available in Israel. This makes the products more accessible and allows the Israeli table to be elevated with a European touch.
Timeless Design
The collection is structured so that each item stands on its own, allowing a gradual start – from small espresso cups and colorful salad bowls to a full replacement of dinnerware. The design maintains a timeless element that feels modern today and will remain stylish a decade from now.
The magic of the collection lies in the blend of everyday practicality with eternal luxury. The pieces are durable for daily use while maintaining a high design standard that turns every meal into an aesthetic experience.
With the holidays approaching, the collection offers an opportunity to upgrade the table while reminding us that beauty and quality can also be enjoyed in everyday life. As design experts emphasize, good design...