Walla Technology has learned that the smartphone brand Infinix is expected to officially and formally begin operations in Israel. According to industry sources, the company’s devices are in the advanced stages of receiving approval from the Standards Institute, after completing a round of technical tests. The public launch is expected to take place soon, subject to the completion of the regulatory process.
Behind the brand’s entry into Israel is NST Cell, which operates as the official importer. In addition, a dedicated website for the Infinix brand in Israel has gone online, and on the “About” page appears the signature of Gabriel Golan, head of Infinix operations in Israel. However, the website is still under construction and at this stage does not include all the relevant information about models, prices, and service availability.
Alongside the website, official Instagram and Facebook pages for Infinix Israel have also been launched. Both pages began operating during June and include posts and updates indicating the beginning of marketing activity in the country.
Infinix is an international technology brand founded in 2013 and based in Hong Kong, and is owned by the Transsion Holdings conglomerate — the same conglomerate that also owns brands such as Tecno and Itel. The company mainly operates in Africa, Eastern Europe, South Asia, and the Middle East, where it is considered a key player in emerging markets.
Although the brand is almost unknown among Western consumers, TRANSSION — the parent company — surprised many in the tech industry when it reached the fourth spot in global smartphone shipments for the first time in 2024, according to research firm Canalys. According to the report, TRANSSION shipped 106.7 million units — a 15% increase compared to the previous year — and as a result surpassed OPPO and OnePlus (which are under the BBK brand).
For comparison, Apple led with 225.9 million units (a decrease of 1%), Samsung came second with 222.9 million (a decrease of 1%), and Xiaomi was third with 168.6 million (an increase of 15%). The data indicates that TRANSSION — and within it Infinix — is not a niche player, but rather a significant force in the global industry, mainly due to demand in East Africa, India, Indonesia, and other regions where price is a decisive factor.
Exact details on models, prices, or service conditions have not yet been published. However, it is believed that the company will initially focus on entry-level or mid-range devices and will try to differentiate itself through competitive pricing and a strong online presence.