Picnic in style: How escaping to nature became this summer’s new Instagram trend

What was once considered the default option for school trips or nature clubs is now turning into a full-fledged lifestyle trend. It's not just a meal on a blanket—it’s an entire way of life: An escape from screens, a breath of fresh air, and most importantly, a chance to create a simple and perfect moment that looks like it came straight out of the most photogenic Instagram feed.

In times when we're all trying to catch a breath between the news, bills, and daily chaos—picnics are here to remind us what truly matters. A bit of nature, a bit of quiet, plenty of aesthetics, and beloved people by your side. The design, like the food, is just the tool. The calm you create for yourself—that's the real story.

The idea is simple: Escaping into nature has become a soothing and comforting refuge. No need for reservations, parking hunts, or spending hundreds at a restaurant. All it takes is a bit of planning, an eye for aesthetics, and the right dose of style. From there—the sky’s the limit.

Here’s the complete guide to picnicking in style—even in the summer heat, on a reasonable budget, and most importantly, without compromising the experience.

The most common mistake in summer picnics is ignoring the fact that it’s July–August. Yes, the sun is blazing. Yes, the humidity is everywhere. But with the right planning, it doesn’t have to turn into a nightmare.

Start by choosing a smart location—ideally a spot with natural shade, among trees or under a pergola, preferably with a pleasant breeze. If not available, bring a light canopy or a foldable umbrella. It’s not just practical—it photographs beautifully. Don’t forget a mat or a foldable table and chairs.

Nothing kills the magic of a picnic faster than food that’s wilted in the sun, turned into soup, or got squished in a bag. The solution? Food that holds up. Cold dishes, sealed containers, pre-chilled water bottles, and a cooler full of ice packs are essential. It’s also important to bring wet wipes, a garbage bag, and even a stylish container for leftovers—because a picnic in style doesn’t leave a mess behind.

Aesthetics aren’t just for the photos—they’re for the soul. A well-designed picnic feels good inside. Spread out a pretty blanket in calming colors (light shades are best for reflecting light), add comfy pillows, designer serving ware, a chic fabric napkin instead of disposable paper, and even clear containers, reusable plates, or colorful cups. Yes, it takes more effort—but it turns the whole experience into something polished, intentional, and relaxing. Every respectable homeware brand now offers a picnic collection, so you can treat yourself to a dreamy kit in your own style.

Add to that a few small flowers in a jar, fresh herbs, or colorful fruits—and suddenly, you’re not just in nature, you’re inside a lifestyle magazine. And that’s the magic: Turning this day into something unforgettable, even if you’re only ten minutes from home.