The Swiss watch brand HAMILTON, known for its connection to the world of cinema and design, unveils a unique collaboration with acclaimed video game creator Hideo Kojima and illustrator Yoji Shinkawa, as part of the launch of the highly anticipated game Death Stranding 2: On the Beach. This is an innovative move that merges the worlds of imagination, design, and technology, with the launch of a limited edition watch that will not only be an in-game item—but also a rare and sought-after collector’s object in the real world. The watch was launched in June 2025, in sync with the release of the new game, and is generating wide interest among both the gaming community and avid watch collectors.
The design of the watch was born out of a close dialogue between HAMILTON’s designers and the creators behind Death Stranding, with Kojima and Shinkawa actively taking part in building the visual concept. The result—a futuristic watch design featuring elements reminiscent of the game’s dystopian world, while maintaining the clean, functional lines characteristic of HAMILTON’s design language. The model will be marketed in a limited edition of only 2,000 units and will accompany the game’s protagonists both in the digital realm and in reality.
This collaboration is no coincidence—HAMILTON has been associated for decades with the world of cinema, appearing in dozens of blockbuster films, including Interstellar, Dune: Part Two, and Indiana Jones and the Dial of Destiny. The transition to the gaming world continues this cultural path, in which precise design serves a narrative storyline, strengthening the brand as a significant player at the intersection of design, technology, and storytelling.
Despite the nature of the launch, which may resemble a promotional campaign, this is a fascinating cultural collaboration that demonstrates how lifestyle and media brands can merge to create unique and inspiring products—aiming to expand the player’s experience beyond the screen.
Price of the watch: NIS 6,590.