An Israeli innovation is changing the rules of the game: PayBox is launching a new service that allows any PayBox user to transfer money directly to children and teens who use PayBox Young. Starting today, kids can receive digital money from Grandma for the holidays, from a neighbor for walking their dog, or from the babysitter - all under full parental supervision.

Until now, only parents could transfer money to their children’s PayBox Young accounts. The new service allows any PayBox user to send money to children with a PayBox Young account, free of charge and in just three simple taps. The launch will be accompanied by a campaign starring brand ambassador Margi, which will air through TV sponsorships and digital platforms, managed by the advertising agency Adler Chomski & Roshbeksky.

For the first time in Israel, kids can now receive money from anyone digitally, straight into their PayBox wallet. From the neighbor whose dog they walk; from the neighbor whose kids they babysit; from Grandma and Grandpa for the holiday; from their uncles and aunts for their birthday - and more.

All of it is monitored and supervised by the parent, who can track every transaction - currently up to a limit of NIS 400 per transfer - set transfer and usage limits, and receive notifications for every action the child takes. On their end, the child can track the money received, the growing balance, and make purchases anywhere using a card linked to the PayBox Young app.

PayBox campaign
PayBox campaign (credit: PR)

PayBox Young is the only digital wallet in Israel for ages 8–18, transforming the way kids and teens manage their money. The app provides financial independence and teaches responsible and smart money management - combined with parental guidance and oversight.

The parent retains full control: sets a budget, tracks expenses, and receives alerts for every transaction made.