In an era where even a kettle aspires to be smart, Shavuot has become the perfect excuse for a white design revolution in the kitchen. Major brands are seizing the opportunity and launching white gadgets that are easy on the eyes but packed with technology: fridges that play music, mixers as quiet as a library, and cooktops that look like tablets.
The Scandinavians Don’t Play Around
There’s something about Scandinavian minimalism that makes people pay three times more for things that look simpler. ASKO understood this concept and offers a two-meter-high fridge that looks like a design piece. They promise a “self-learning system” that will understand your usage habits, because apparently the fridge needs to be smart too.
Price: NIS 19,990, available at electronics chains.
The Fridge That Thinks It’s a Disco
We live in an age where every device in the house must be “smart,” but LG decided to take it one step further. The MoodUP fridge isn’t satisfied with just being white—it can be any color you choose from 174,724 possible combinations. Yes, you read that right. It also plays music and syncs it with the lights, because who wouldn’t want their fridge to be a DJ while making breakfast?
Recommended price: NIS 24,990, at electronics chains.
The Dream of Every Coffee Lover
If your kitchen is designed in a clean and minimalist style, you might start getting annoyed by the black appliances invading every corner. Hamilton understood that sometimes color is everything—this white milk frother doesn’t just make milk foam (with five different programs, including one for hot chocolate), it also blends beautifully into a modern kitchen design. The bonus: it comes apart and is dishwasher-safe, because let’s be honest—who wants to clean a frother nightmare after morning coffee?
Price: NIS 247, available at Machsanei Hashmal.
The Silence Before the Carb
Anyone who has tried kneading dough with standard home appliances knows the problem—the mixer sounds like a plane preparing for takeoff. The Davo Chic 5270 promises to solve that with a quiet DC motor—just 52 decibels even at maximum speed. Two stainless steel bowls (5.2 and 3.8 liters) should cover all needs, from challah dough to homemade cream. The digital display and clean white look are promising.
Price: NIS 2,290, on the OIG website and in electronics chains.
The Prettiest Thing on the Counter
Nespresso realized that the coffee machine is often the most prominent item on the kitchen counter, so why should it look clunky? The white Vertuo Plus looks sleek and compact. The concept is simple—one capsule, one press, and coffee in the exact volume to match your mood. Is the price justified? Depends how much coffee you drink.
Price: NIS 998, on the Nespresso website, at brand boutiques, or in electronics chains.
Who Cleans After Cooking?
Induction isn’t just a trend—it’s a revolution most people are still afraid of. Electrolux is trying to tempt you with these white cooktops that look like one big smooth surface, without the traditional divisions we’re used to. The MULTIZONE is meant to give you the freedom to place a pot anywhere, in any size, without searching for the exact ring.
Price: NIS 3,790, electronics chains.
Screen or Furniture?
LG created a product that solves a problem we didn’t even know we had—how to turn a TV into a mobile piece of furniture. The StandbyME is a 27-inch screen on wheels to entertain you while you cook. It’s white and minimalist, and is intended to serve as a TV, a computer screen, or an “inspiration board”—whatever that means.
Price: NIS 3,990, from authorized dealers.
The Kettle That Keeps Surprising
Morphy Richards understood that a kettle isn’t just a device that heats water—it’s the first thing we see in the morning and one of the last at night. This white kettle looks innocent, but hides a 3000-watt engine that boils water in 30 seconds. That means your morning coffee arrives in a flash. Bonuses include a built-in water filter and a locking lid—because anyone living with kids knows that’s just as important as speed.
Price: NIS 399, available at electronics chains.