It is often among the early actions of a political election campaign to create a slogan or buzzword with which their principal candidate will be associated at every stage. This could be an acronym like MAGA – Make America Great Again – as used by Donald Trump’s team, or a concept whose meaning has been adapted to suit the politics of the candidate, like “equity” repeatedly plugged by Kamala Harris, which although most often used to describe the value of shares issued by a company is here intended to describe government action of elevating everyone to the same social and financial standard. 

Since Harris became prominent, she concentrated on stamping the socialist meaning of equity – effectively, the redistribution of wealth – into the public consciousness while disparaging the concept of equality as harming the fabric of a fair society. Equality is understood to mean that each individual or group of people is given the same resources and opportunities, regardless of their circumstances.

Read More