Conrad Myrland has become one of Europe’s most dedicated pro-Israel advocates, leading Med Israel for fred (MIFF – With Israel for Peace), Scandinavia’s largest grassroots organization supporting Israel. Based in Norway, MIFF also operates in Sweden, Denmark, and Iceland, reaching tens of thousands through its campaigns, publications, and events.
What makes Myrland’s leadership remarkable is not only the extensive reach of MIFF but also the fact that he is not Jewish himself. His dedication comes from conviction: a belief in fairness, truth, and Israel’s right to be accurately represented in public debate. Under his leadership, MIFF has provided Europeans with accessible information about Israeli society and history, countering misinformation and promoting dialogue across borders. Myrland demonstrates that advocacy is not limited by identity. His work embodies the idea that solidarity can stem from empathy and principle, and that support voices often carry the most weight when they are unexpected.