Israeli-born entrepreneur Itay Rubinstein, founder of 9 Dots Media Ltd. and Eye Conic Spot LLC, is developing digital media and advertising technology aimed at helping publishers and advertisers improve transparency, monetization, and audience engagement, according to material provided to The Jerusalem Post.
Rubinstein, whose work spans Israel and the United States, has focused on programmatic advertising, publisher tools, and audio-based content products at a time when Israel’s technology sector is increasingly shifting from experimentation to practical AI integration. The Jerusalem Post recently reported that Israel is moving from AI pilots toward embedding artificial intelligence into core business systems and global partnerships in From experimentation to integration: Israel's AI advantage.
Building transparency in digital advertising
Rubinstein’s first major venture, 9 Dots Media, develops real-time bidding and programmatic advertising solutions, according to the material provided. The company’s stated goal is to give publishers and advertisers greater control over digital transactions in an industry often challenged by fragmented supply chains and opaque pricing.
“We wanted to build something that gave both publishers and advertisers control,” Rubinstein said in the provided material. “If every impression counts, every transaction should too.”
The broader Israeli technology sector has continued to attract capital despite economic and security pressures. Israeli high-tech companies raised approximately $3.1 billion in 98 funding rounds in the first quarter of 2026, according to a LeumiTech and IVC report cited by The Jerusalem Post in Israeli high-tech opens 2026 with approximately $3.1 billion raised.
Expanding access through audio
Rubinstein later developed AudioDots, a product designed to help publishers convert written articles into natural-sounding audio, according to the material provided. The tool is intended to expand access for users who prefer or need audio formats, including audiences consuming news while commuting, working, or using mobile devices.
“AudioDots was born from empathy,” Rubinstein said. “People consume content differently, and technology should adapt to them, not the other way around.”
From Tel Aviv to Miami
Rubinstein’s Eye Conic Spot LLC, based in Florida, combines digital content production, media ownership, and monetization tools, according to the material provided. The company operates across web and app platforms and is positioned as both a media business and a technology hub.
The model reflects a wider trend in Israeli tech, where companies are seeking to turn innovation into scalable commercial systems. The Jerusalem Post reported in How Israeli tech entered a mature era in 2025 that discipline, concentration, and execution have increasingly replaced speed and hype.
A sector shaped by AI and media technology
Rubinstein’s current work is focused on gaming, audio engagement, content curation, and AI-supported publishing tools, according to the material provided. His approach places digital media within the broader evolution of Israeli technology, where artificial intelligence, cloud infrastructure, and deep tech continue to influence business models, as described in Inside Israel’s deep tech revolution: AI, chips, and the race to scale.
“The next decade of media will belong to those who combine technology with humanity,” Rubinstein said. “That’s the future we’re building.”