Israel Aerospace Industries (IAI) unveiled a new campaign celebrating the company’s cutting-edge technologies and the values of resilience and pride that have accompanied Israel since its founding.
The campaign emphasizes IAI’s strategic contribution to Israel’s security and international standing, showcasing the advanced capabilities developed by the company’s 15,000 employees. Among the featured innovations are the “Arrow” anti-ballistic missile defense system, unmanned aircraft, satellites, mission planes, radars and other defense technologies.
Boaz Levy, President and CEO of IAI stated: "This campaign showcases IAI's cutting-edge capabilities and our vital contribution to Israel’s security through our flagship systems. We will continue to safeguard the State of Israel with unwavering determination, standing at the forefront of Israeli technology today, tomorrow and forever."
A unique element of the campaign is its theme song, “To Believe,” performed by singer Yuval Raphael, who represented Israel at the 2025 Eurovision Song Contest. Raphael, who personally survived the October 7 attacks and later rose to international stages, was chosen to embody the blend of personal determination and national pride that IAI seeks to highlight. The song was written by Doli & Penn together with Idan Raichel, with musical production by Shmulik and Roei Neufeld, and produced by advertising firm Glickman-Shamir-Samsonov.
With the launch of the campaign, IAI is calling on Israel’s brightest minds to join the company in developing the next generation of technologies designed to meet tomorrow’s challenges and safeguarding the nation’s future.