As the south and north of Israel grapple with the consequences of the war, "Adva Growth," a newly launched investment company, brings a new approach to businesses in the periphery through a unique investment model that combines financial backing with long-term strategic support.
The company has identified the southern and northern regions as its core operational areas, choosing to invest in businesses in need of support following over a year and a half of intense conflict. "Adva Growth" selects investments that combine strong business potential with significant regional and national impact.
We are not just investors – we are partners in long-term growth
Yaniv Rivlin, Founding Partner and CEO
Unlike other investment firms that focus on large-scale businesses or venture capital funds that primarily target tech startups, "Adva Growth" concentrates on operational and manufacturing businesses within the service economy, with enterprise value of up to 50 million shekels and a positive cash flow. The company provides not only financial investment but also close professional support and added value through a strong business network. "Adva" develops the investment framework alongside entrepreneurs in a highly flexible and creative manner to create a Win-Win-Win scenario for all parties. The company does not focus on a specific sector but prioritizes industries such as services, retail, advanced agriculture, and tourism—sectors that have faced significant challenges following the war.
Negotiations are already underway with several promising businesses in Israel’s periphery and at the same time, advanced discussions are taking place regarding a first investment — expected to close soon — in a business currently operating in Tel Aviv, which aims to expand to the northern and southern regions of the country.
Edward Misrahi, the company’s founder, chairman and chief investment officer, has over 30 years of experience in investments in emerging markets, including as a Partner at Goldman Sachs. He sees the current period as an opportunity: "The Negev and Galilee are undergoing a significant rehabilitation that calls for creative thinking. From experience, regions in crisis can become growth hubs. We don’t invest in dreams—we back strong entrepreneurs with proven products, and together we aim to grow and positively impact the region.
This strategy is led alongside the company’s CEO, Yaniv Rivlin, who previously served as the founding CEO of Bird Israel. He is a Harvard graduate and the author of the bestselling book “Life as a Startup.”
The company is already observing an interesting trend: businesses from central Israel are showing interest in relocating or expanding their operations to the periphery.
The company operates with the support of the Or Movement, working to advance the organization’s vision of driving development in the Negev and Galilee, and serving as a key engine for the economic revitalization of Israel’s south and north — with the goal of turning them into the country’s new centers of growth.
"Adva Growth" aims to become the leading investment firm in Israel’s periphery, focusing on businesses with significant growth potential and opportunities for operational efficiency. The company invites likeminded investors who share its vision to join and take part in developing the local economy and building regional engines of growth.